Why I Hate Instagram


Instagram and I have had a troubled relationship of late #hatersdonthate. My urge to curate photographs and write captions has fallen to an all time low and, instead, I’ve become a sitting tenant not paying my dues and just free-loading off the Instagram Stories for entertainment’s sake.

I’m sure I’m not alone in saying the pressure to churn out beautifully crafted flatlay after flatlay, look #nofilter-beautiful in every selfie and be all #housegoals with the perfect Farrow & Ball painted walls, natural light, and rose gold props of dreams, just gets TOO MUCH. The reality is somewhat different 'unfiltered', to say the least.

Despite completely falling out of love with Instagram over the last few months, I've just spent about 8 hours and 100% of my iPhone battery organising, archiving and planning the way forward for my @MrsAtoB_ account. Those are 3 things I love to do, so, when combined, I am hoping the tables can be turned.
Star shirt, Marks & Spencer, Rose necklace, Beaverbrooks
But first I think I should explain my main reason for going off the boil with Instagram in the first place…

Feed Envy
Despite being told by @EvaChen212 herself at an Instagram-hosted event in New York last year, that having a beautifully crafted, dare-I-say colour-coded, feed does not deliver higher engagement (generally speaking).

SIDE NOTE: Eva Chen is basically Mrs Instagram – the mother of the ‘gram past, present and future working at HQ.

Account visits, and what I mean by that is clicking onto a person’s account to scroll through all their previous posts, is not a popular behaviour as most of us digest our content through the homefeed. But! Try finding a perfectionist that will listen to that! (Plus, those perfectly curated, tonally beautiful, consistently lit accounts are the ones I like admire the most!)

Like me, like me!
Flashbacks to my school days when being ‘liked’ was the currency of the playground, IG has become in my eyes *that* kid who makes the popular kids more popular and those below the radar just don't exist. That’s quite a melodramatic metaphor for saying that the statistics became an obsession of mine and like weighing scales for someone trying to lose a few pounds, the results never quite pay off for the effort involved. In short, the algorithm that everyone loves to moan about (even when they have +10k followers) wore me down. 

Not enough time Рthat old clich̩.
Living back in London has generally left me time-poorer than I was in NYC and I do miss that Sunday focus of writing, editing and blogging when we were living in Manhattan. Don’t get me wrong, I’m so much happier being back in London but I am less inclined to carry my camera with me than I was in NYC where everything was a novelty (and as much as I’ve gone on about the novelty of supermarkets, I don’t think a pic of a Tesco Metro will cut it!).

If you want it so bad, make time!

It feels like a cop-out of an excuse when I write it down, but even the Bloggers of Class 2010 (@lilypebbles @theannaedit @icovetthee) have spoken about how much time things take to produce. Which takes me back to the point above… after all the time and energy put into a post, if you don’t get the likes, where’s the satisfaction in that? With the likes of @mariajblogs who is storming the Insta-game over the last year or so, there is hope that you can make a success of it.

Of course, there’s always an excuse for those of us who don’t have IG running through our veins…

Stories.
Total game-changer. Despite not posting on IG for months, I still interact everyday sharing Beagle pics with the husband and watching (hours of) Instagram Stories. I take my hat off to anyone who can be normal / entertaining about their lives in front of a video camera. It’s a hurdle I’ve yet to jump over (or, more likely, run at the hurdle, get winded, fall over and curl up in a ball). Favourite people to watch: @carlyrowena @mrsgifletcher and @lindseykelk


Q: What’s the Plan?
A: Playing to my strengths.
My ‘a-ha’ moment yesterday was literally just a case of identifying my strengths – so simple, it’s embarrassing really. What do I love to do that I can utilise here to make my Instagram account less tumbleweed and more #goals? Firstly, I love to plan. I love to be efficient. Combine these two traits and I’ll never have to feel the guilt of not posting in a while thanks to the help from Mosaic – an Instagram planner with the (apt) tagline ‘Plan, Perfect & Schedule’. It’s like being 27-steps ahead in a chess game. #Winning

Secondly, I must deal with the fact I’m a perfectionist and whilst striving for ‘perfect’ is so old Instagram, it doesn’t have to be a negative for me here and now. Let’s face it, until I own a mansion with several marble bathrooms, White Company styled bedrooms, a mirrored walk-in-wardrobe, sweeping staircase and @lydiaemillen style kitchen, who am I kidding? Perfection just ain’t gonna happen!

‘Spontaneity’ isn’t a word you would use to describe me...

As the saying goes, ‘good things come in threes’ so that’s what you’ll be seeing from me going forward in the horizontal form should you be one of the minority who click through to my page. It may not mean you get ‘off-the-cuff’ updates in photo-form but, a bit like blogging, I’d rather put my effort into the captions and writing than being behind (or worst, in front of) the camera on a daily basis. Any of that ‘of-the-moment’ stuff will live on stories as and when I feel the urge!

Let’s see where this #adventure goes but, for now, I’m three steps forward.
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